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June 6, 2023

FIAT reveals £3,000 incentive to get Britain's electric car revolution back on track

● FIAT introduces £3,000 Fiat E-Grant for Fiat 500e and 500e Convertible buyers
● Italian car brand writes open letter to UK Government and calls on it to help incentivise drivers to go electric
● One year ago the Plug-in Car Grant came to an end – while 21 EU member states currently offer incentives to stimulate electric car uptake*
● Data reveals UK’s electric vehicle sales share has plateaued
● For more detail on the offer visit here

FIAT has become the first car manufacturer to launch its own electric car grant in the UK since the Government scheme to incentivise car drivers to go electric ended nearly 12 months ago.

At £3,000, the FIAT E-Grant doubles the £1,500 offered at that scheme’s close in June last year and is available on FIAT’s all-electric 500e and 500e Convertible.

The Italian car brand has also written an open letter asking the UK Government to join it in incentivising Britons to make the switch.

Electric vehicle data suggests that the exponential growth of the vehicle segment in the UK is starting to slow**, while some data has revealed that demand for electric cars has fallen 65% year-on-year***.

While the Plug-in Car Grant has been removed, similar schemes continue to operate in 21* European countries today, with countries such as Germany and Spain offering significant incentives of up to €9,000*.

Damien Dally, Managing Director, FIAT UK, commented: “There’s no doubt the government’s Plug-in Car Grant successfully kickstarted the UK’s electric car revolution – it supported the sale of nearly half a million electric cars.

“We also appreciate it refocusing funding towards one of the main barriers to the electric vehicle transition, public charging.

“However, with the cost-of-living crisis and rising cost of electric vehicles, coupled with our net zero climate targets, we believe more needs to be done to incentivise individuals to be able to afford to make the switch.

“That’s why we’ve taken it upon ourselves to launch the FIAT E-Grant, a £3,000 incentive towards the 500e and 500e Convertible.

“The 500e has won countless industry accolades, it looks great, its compactness suits our busy streets and roads and will certainly put a smile on a driver’s face. We want drivers up and down the country to have a better chance of experiencing that.”

For more information about the FIAT E-Grant visit:

Notes to Editors:


Frost and Sullivan European Automotive Regulatory Tracker 2022-2023

2019 and 2020 figures:



Then year to date 2023 (nb up to April only):

0.9% in 2019
4.4% in 2020
7.2% in 2021,
14.4% in 2022
15.4% in 2023


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