FCA Automotive Services UK Ltd became SAF Approved in September 2009. SAF (Specialist Automotive Finance), was introduced by the Finance & Leasing Association (FLA) in June 2007 to raise awareness of motor finance amongst car buyers by raising standards and improving knowledge of staff in showrooms. SAF Approved was introduced in August 2009 and is now an industry recognised kitemark. It is audited and monitored by the FLA. To become SAF Approved each dealership must submit an annual SAF compliance statement and adhere to the SAF guidance note – a principles-based best practice document that calls for dealerships to lend responsibly and treat customers fairly. The guidance note uses the FLA Lending Code as its foundation.