Once again, FIAT teams up with global music icon, Shaggy, the unmistakable voice that gave life to the ever-topical hit “Boombastic.” To celebrate the original’s 30th anniversary, Shaggy recorded a new, modern rendition and filmed a new video, featuring the Fiat Grande Panda. The correlating single, “Boombastic (Fantastic)” will be released globally on May 9 via Universal Music.

Taking inspiration from the iconic song, FIAT created its commercial, to launch the new version of the Grande Panda and spread the message that “Life is Pandastic.” The Grande Panda is the essence of FIAT renaissance and the cornerstone of a new era for the brand. This new “family mover” is socially significant due to its flexible and versatile multi-energy platform, which can cater to the needs and expectations of customers from various markets, turning the normality into something fantastic or, better, “Pandastic”.

Olivier Francois, FIAT CEO and Stellantis Global CMO, commented: “Celebrating the 30th anniversary of the hit song 'Boombastic', FIAT felt it was the perfect time to revisit the classic and make it more appealing to Gen-X. The result is ‘Pandastic', an uplifting example of disruptive marketing and a meaningful association: a global hit for a global car, and an iconic soundtrack marking the return of the iconic shapes of an 80s classic. I want to personally thank Shaggy for his continued collaboration with our brand over the last years.”

Shaggy adds "Teaming up with FIAT to celebrate the 30th anniversary of “Boombastic” is an exciting partnership. Just like the song, FIAT has a legacy of bold style and unforgettable impact. Together, we're marking this milestone with the same energy and creativity that made ‘Boombastic’ a global hit."

Grande Panda turns back the clock straight to the ‘80s with its iconic design, representing the reinvention of an Italian icon. The Italian brand yearns to offer a modern, sustainable, and future-oriented vehicle to those who want to take part in the electrified transition, proposing an accessible, popular, and stylish one at a “Pandastic” price.

In a blend of retro-futuristic aesthetics, Grande Panda turns urban mobility into something truly Pandastic, reflecting a lifestyle full of fun, creativity, and personality and celebrating a new chapter, driven by Italian design and inspired by pop culture. Designed for everyday life, it adds a spark of joy. With vibrant colors, clever solutions, and full of personality, it represents the unexpected that goes beyond expectations.