(RED) Family
Explore the (RED) range
Discover the entire (RED) range. When selecting one of the models from the (FIAT)RED family, you are making an important choice: help others, be protected, and, of course, always look stylish.
Inspi(RED) by the human family
(RED) and Fiat: a unique partnership that fights health emergencies and, more generally, pandemics with every purchase of a (Fiat)RED Family vehicle, creating the most ethical and relevant series. (RED) is an organization that fights global health emergencies like AIDS and COVID: every time you buy a (RED) product, your purchase triggers a donation to this Global Fund to support a range of prevention, treatment, counselling, testing, education and care services to the communities most in need. That’s why we’ve proudly joined this initiative and created the (Fiat)RED Family: to let you be part of it*.
*Since 2021, FIAT, alongside sister brands Ram and Jeep, has committed over $4.5M to the Global Fund through its partnership with (RED) to support life-saving programmes in places where injustice has allowed pandemics to thrive.
Exclusive (RED) features
Tailo(red) to people's well-being, the (Fiat)RED Family comes with unique and exclusive features, which will get you recognized instantly from afar.
Steering wheel
The steering wheel upholstery of your (500e)RED and New (600e)RED were treated with a biocide substance with a highly effective action (> 99.9 % at the time of the treatment) against bacteria and fungi, with prolonged protection over time (*).
(*) Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the steering wheel were simulated, the reduction of the microbial load remains greater than 99.9% after 3,000 cycles of simulated use.
Seats
The fabric of the seats of both (500e)RED and New (600e)RED were treated with a biocide substance with a highly effective action (up to 95% at the time of the treatment*) against viruses and bacteria, with prolonged protection over time (**).
(*) These percentages refer to the central part of the seat (seating and backrest). Headrests are excluded from the treatment. (**) Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the seats were simulated, the reduction of the microbial load remains greater than 99.9% after 3,000 cycles of simulated use.
(RED) Badge
Get ready to draw attention. Those who have (RED) are recognized from afar: be it by the colour, or by its dedicated and unique badge.
(RED) Logo
Enjoying a unique and authentic identity is what makes us special. Clearly seen from the dedicated (RED) logo on the front of your (500e)RED and New (600e)RED.