(FIAT)RED Family
More than a colour. It's a cause.
The (FIAT)RED family brings together iconic design and a shared mission to make a difference — one car, one choice, one impact at a time.
A bond that heals
One truth unites us: our love for the planet and its people. That’s why our partnership with (RED) continues to grow, bringing purpose to every drive. By choosing any model from the (Fiat Family)RED, you’re helping others, protecting yourself, and doing it all with unmistakable style. Discover all of the (RED) models and find the one that fits you best.
Inspi(RED) by the human family
(RED) and Fiat: a unique partnership that fights global health emergencies and, with every purchase of a (FIAT)RED vehicle, creates the most ethical and relevant series.
Founded by Bono and Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands to create products and experiences that raise money, heat and urgency for global health crises. (RED) funding supports life-saving programmes that empower health workers and provide testing, treatment and care in communities most in need.
That’s why we’ve proudly joined forces with (RED) and created the (FIAT)RED family of vehicles-inviting you to join us in the fight* to ensure preventable and treatable disease is preventable and treatable for everyone.
*Fiat joined (RED) purposes to fund life-saving programmes and fight global health injustices. To this purpose since 2021, Fiat, Jeep and RAM have donated, through their collaboration with (RED), more than $4 million to support the Global Fund's critical work in striving to ensure that preventable and treatable diseases can become preventable and treatable for as many people as possible. Fiat has confirmed its additional commitment of $1.2M through 2026. Every (FIAT)RED vehicle is part of this commitment. This collaboration goes beyond design - it’s a movement rooted in purpose. Fiat supports the (RED) mission: its love for the planet and its people.
TAILO(RED) for good
Designed to do good and look even better, the (FIAT)RED line-up turns heads with exclusive features and an unmistakable style you can spot from across the street. Because this is more than just driving, it’s driving with purpose.
(RED) Colour
Its bold (RED) colour is instantly recognizable: vibrant, exclusive, and impossible to miss. A true statement of purpose and style.
(RED) Badge
Those who champion (RED) are recognised from afar: be it by the colour, or by its dedicated and unique badge.
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The images are for illustrative and indicative purposes only and some may show versions, trims, accessories and/or equipment available only on request and upon payment. The available colors and the seats' upholstery may vary for technical and/or construction and commercial reasons and may only be available on vehicles in stock.