FIAT is proud to have been awarded the Best Integrated Marketing Approach - Manufacturer award at Auto Trader's 2016 Click Awards. Michelle Davis, FIAT UK Digital and CRM Director, stepped onto the stage at the Banking Hall in London, where the ceremony took place, to collect the award from Auto Trader Sales Director, Le Etta Pearce, and special guest, javelin world record holder and former Olympian Steve Backley OBE.
Auto Trader's Click Awards have established a reputation as the must-attend event in the digital automotive retailing calendar. Now in their ninth year, they celebrate excellence in digital car retailing and are awarded following close scrutiny of objective research by an independent panel of judges.
Michelle Davis said: "We are delighted to have been presented with this prestigious industry award. It really is an endorsement of the innovative work taking place throughout the business to excite new audiences and allow them to engage with the brand in a very unique way. Decisions are increasingly taken in the digital space and any integrated marketing campaign must align itself fully to key points in the consumer journey. This award is the result of months of highly collaborative teamwork and I am confident it will motivate the FIAT team to even greater heights."
Le Etta Pearce added: "Every award winner should be immensely proud of their achievement. We aspire to lead the future of the UK digital automotive marketplace and the winners that I've shared the stage with today really are showing progressive and innovative thinking."
With 12 awards in total that each recognised excellence in digital automotive retailing among manufacturers, supermarkets and franchised companies, the winners were decided by a combination of consumer research, data analysis and an independent, expert judging panel. This year's Auto Trader Click Awards judging panel featured digital experts drawn from a full range of retail sectors including Rightmove, Amazon, LinkedIn, MEAT, and AOL.
Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace, attracting 59 million cross platform visits in March 2016. More than 80% of all time spent on automotive classified sites is spent on Auto Trader with around 80% of all used cars sold through the motor trade appear on the site. More than 420,000 cars are listed on Auto Trader each day. For the full list of Auto Trader Click Award 2016 winners, visit: http://autotraderclickawards.co.uk/
Customers can visit www.fiat.co.uk for more information on the FIAT UK range while images and additional information is available to the media on www.FIATpress.co.uk