Customer First 

The Customer First Award for Excellence rewards our retailers and workshops that have the highest levels of customer satisfaction, usually due to correct execution of processes, highly professional staff and the full compliance of showrooms and workshops with Fiat standards.

Rewarding Excellence

The Customer First Award for Excellence is a certification reserved for those retailers and workshops that are able to exceed our customers’ expectations at every single step of their journey.

Partnership with Google Cloud

Google is our partner in this important initiative. The Customer First Award for Excellence is supported by Google Cloud technology.



Retailer Locator


Discover the retailers and workshops that earned the Customer First Award for Excellence in your local area.

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