New Fiat 500CbyGucci comes to London as part of European Tour

14 October 2011

The stunning new Fiat 500CbyGucci, which has created a wave of remarkable interest across the world, will be the star of an original tour stopping at some of the most famous cities in Europe, including London this weekend.

A striking 5m2  crystal cube with elegant shiny black lacquered top and bottom will be set up for the capital’s Covent Garden exhibition, from 16-19 October. Inside, set like a precious jewel, an example of the exclusive cabriolet will be on show. At night, the installation will light up, creating an elegant and prestigious atmosphere.

The stage is completed by three small showcases displaying some pieces from the Fiat 500byGucci collection, including travel accessories, small leather goods, track suits, bomber jackets, driving gloves, eyewear and a watch.

The new convertible version – once again customised by Gucci Creative Director Frida Giannini in collaboration with Fiat’s Centro Stile style centre – is available in two colours: classic black and white, with a distinctive glitter finish. These two exceptional colours complement each other – the black with detailing in shiny chrome is paired with a contrasting interior for a contemporary and racy finish. The white with satin chrome detailing offers a softer, more sophisticated look.

The Fiat 500CbyGucci is embellished by 16-inch alloy wheels characterised by the unmistakable retro design of the spokes, in perfect harmony with the exterior colours: a first for cars in this category. The hub caps have a double "G" logo in matching body colour and the Gucci signature in italics is displayed on the tailgate and door pillar.

The interior also brims with style: classic stitching, exclusive materials, satin and polished chrome-plated elements, a velvet-effect finish on the radio panel and two-tone Frau leather seats with Guccissima print. The Gucci web theme also appears on the seats, gearbox, key cover, mats and, with an innovative finish, on the seat belts.

The London exhibition is part of a lengthy tour which includes stops at Saint Tropez, Berlin, Barcelona, Milan, Rome and Geneva.