Fiat.co.uk

ecoDrive

Fiat — Wed, 15 Oct 2008 16:51:00 GMT

EcoDrive is an innovative system that gives drivers an accurate insight into how their driving style influences their fuel consumption, and actively helps them to drive more efficiently, saving money and reducing their CO2 emissions.

Users can analyse fuel consumption and emissions for each journey made, and receive advice on how to drive more efficiently through a series of tutorials, reducing their impact on the environment.

Drivers who start eco:Driving can expect to improve their driving efficiency by up to 15 per cent. That means a 15 per cent reduction in CO2 emissions and in fuel costs.

Have you tried ecoDrive? Tell us your thoughts and how you got on below.

STOP, BREATHE, RESPECT

Fiat — Tue, 14 Oct 2008 16:29:00 GMT

Turin-born Pietrantonio has exhibited in many international locations but this is his first in the UK. "Stop, Breathe, Respect" is portrayed through a series of mediums – from installations to sculptures, wall hangings to etchings.

The artist questions ‘what is respect?’ and invites his audience to stop, breathe deeply and offer an answer... He invites people to visit his website (www.stopbreatherespect.com) and upload notes, images and videos during the exhibition or from home, to spread the message of ‘respect’. “The web site,” says Fabio, “will be kept alive forever, as it is an interactive art piece in itself.”

Click on the link below to watch Pietrantonio's video then tell us, what is respect to you? Do you agree with his concept?

Watch Video

INTRODUCING THE 500 BY DIESEL

Fiat — Fri, 03 Oct 2008 11:16:00 GMT

Check out the new 500 by DIESEL.

The denim clad interior with yellow stitching, DIESEL logo taking pride of place on the dashboard and unique DIESEL green body make it impossible not to stand out in this car.

Only available to buy online this car is not for the faint hearted! If you are someone who always wants to express your distinctive personality, even while you are slipping through city traffic, then the 500 by DIESEL is the 500 for you.

Fiat Smiles Per Hour Design Competition - Finalists in Action

Fiat — Fri, 19 Sep 2008 11:38:00 GMT

We've taken our five finalists to the streets of London to really put their designs to the test. Have a look at how they got on and share your thoughts with other people online

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Duration: 08.51

OUR FINALISTS IN ACTION

Fiat — Wed, 10 Sep 2008 13:22:00 GMT

Watch our finalists being put through their paces here.

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Duration: 08:51

ZERO CARBON HOUSEBOAT BY CHARLOTTE SKENE CATLING

Fiat — Thu, 28 Aug 2008 09:19:00 GMT

A self-contained and self sufficient mobile houseboat capable of survival in a post-disaster environment. Should the infrastructure of globalised society collapse and we return to an anarchic and nomadic way of life, the boat can independently provide a comfortable living environment and long range mobility as it is runs off sustainable resources.

THE FIVE FINALISTS

Fiat — Tue, 26 Aug 2008 14:31:00 GMT

LONGBOW BY STEVEN SPONG

HYLO FEMALE COMMUTER SHOE BY NATALIE DAGHESTANI

SNOWBONE BY NICK RAWCLIFFE

STREETROWER BY SIMON TARRANT

SUITCASE CAR BY HARLEY ZBLEWSKI

The V.I.B BY YANNIK EILERS

Fiat — Tue, 26 Aug 2008 11:08:00 GMT

Very Important Bike/ Very Important Persons Bike. An invention based heavily on absurdity and humour but nonetheless an eccentric vehicle and a fantastic invention that unrolls your very own personal red carpet wherever you may ride. The bike allows the rider to travel in complete style, making you look as important as deserved. So whether it's to make your trip to the shops more exiting, to ride down the isle on your wedding day, to turn heads and have people appreciate how valuable you are or just to turn those increasing frowns upside down...you need a V.I.B!

SUITCASE CAR BY HARLEY ZBLEWSKI

Fiat — Tue, 26 Aug 2008 11:04:00 GMT

This vehicle aims to do to transport what the iPod did for music - making it not just portable but ultra portable! We're talking, extreme-minimum size and weight, maximum-speed, convenience and excitement. Match speeds with urban traffic, carve around corners and weave through gaps... Parking sucks; don't do it. After an exciting commute just fold and sit on it! As multi-tasking goes, this takes the biscotti; folds into a package the size of a suitcase, can be wheeled along in confined spaces, and when parked up, the vehicle takes the form of a chair. Parking problems? Sit on them!

FISH TAILED CATAMARAN BY ROBERT SIDDALL

Fiat — Tue, 26 Aug 2008 11:01:00 GMT

Fish Tailed Catamarans are both powered and controlled by their driving fin. They are pedal powered fun craft. They are a viable alternative to pedallos or small dinghies, which can be used safely by children, or fisherman. They can even be used by sports enthusiasts either to race each other, or as an alternative to surf canoes. (Note: Hand operated versions could easily be produced allowing paraplegics to race directly against their able bodied rivals.) These are fun boats which can be used for relaxed leisure, or serious sports exertion depending on the mood of their operator.

GAIT-3 BY JODY LEACH

Fiat — Wed, 20 Aug 2008 13:33:00 GMT

Going on holiday makes me smile :) but when I use a travel case it makes me frown :( Travel cases are uncomfortable to use, awkward and a bit rubbish when travelling in a world that is not flat. Gait-3 features a round handle mounted perpendicularly, allowing the arm to be in a nice and comfy neutral position whilst allowing for different hand positions. Gait-3 also has large wheels allowing the case to go up and down kerbs with ease, so my design not only works well but turns frowns :( into smiles :)

LONGBOW BY STEVEN SPONG

Fiat — Wed, 20 Aug 2008 13:16:00 GMT

The Longbow is an entirely new and exciting transport/leisure board. Along flat ground: It allows the rider to propel him/herself forward by pumping. Uphill: The rider can use both feet for propulsion (by skating with one and pushing down on the board with the other). Downhill: Increased speeds can be achieved when skating is not an option. Longbow is serious fun. It is a working and proven design, future concepts and design developments will improve upon this even further. Check out the video at Youtube.

THE TECH HATCH BY GREAME MAYS

Fiat — Mon, 18 Aug 2008 12:50:00 GMT

A small hatchback with lots of gadgets in it. D.A.B radio, computer, and a large flatscreen that comes out of the boot. To view the flatscreen which is HD the four independent seats swivel and when stationary the TV can be viewed. The TV which also receives channels from satellites will show when stopped the computer screen. Also when lined up the four seats will team up to make beds which are heated and can massage you too!

HYLO FEMALE COMMUTER SHOE BY NATALIE DAGHESTANI

Fiat — Fri, 15 Aug 2008 13:05:00 GMT

'Hylo' is a conceptual height adjustable shoe for any woman who knows how it feels to commute and live a day in high heels. The heel portion of the shoe which is stored within the sole, is made from a shape memory alloy which 'remembers' two different shapes. By touching the pink blossom detail at the back of the shoe (a camouflaged button) a current is passed through the heel, allowing the heel to transform from a flat to a curve, flicking it instantly backwards creating an arch and the 'high heeled' effect. 'Hylo' is the shoe for the 21st century woman who is always on the go and needs to change from a heel to a flat at the touch of a button and still look elegant with ease.

THE EXPLORER BY MARTIN VONGREJ

Fiat — Fri, 15 Aug 2008 11:13:00 GMT

When you want to get from place A to place B, it isn't often possible to use one type of transport. So why not create a vehicle which can be transformed depending on surface (water or ground) or motive power (pedals or wind). And because of this I would like to present you The Explorer.

SK8 M8 BY PAUL ROONEY

Fiat — Wed, 13 Aug 2008 11:26:00 GMT

SK8 M8 is a portable flat-pack skateboarding aid which can be folded into various forms. This aims to reduce the number of skaters in heavily crowded areas, through providing different structures, i.e. a ramp, grind box or rolling block. The system consists of seven aluminium-polyethylene composite sheets along with a grinding panel. The panels fold flat to be contained in a carry case, allowing the user to transport the system on their back. With no other flat-pack skateboarding aid on the market, SK8 M8 is a new innovative system which can transform an abandoned car park into a skate park.

BOOSTER BLADES BY BRYAN RAWLINGS

Fiat — Wed, 13 Aug 2008 11:04:00 GMT

Booster Blades are like a cross between a pair of skates and a bike - you wear them on your feet like skates, but pedal up and down and a mechanism drives the rear wheel, propelling you forward. To stop there is a brake, which you can operate by tilting either foot back. Booster Blades give you more speed for less effort than skating, and a genuinely unique and fun way of getting around.

VESPA BARCHETTA BY GABRIEL WARTOFSKY

Fiat — Mon, 11 Aug 2008 08:22:00 GMT

Chi Vespa Mangia Le Mele, Chi Non Vespa No He Who Vespa's Eats the Apple, He Who Doesn't Vespa Does Not! The concept of this journey is to reintroduce romance and the human touch to the daily commute. Inspired by the Vespa ad campaign from the seventies likening the Vespa experience to the innocence and romance of forbidden fruit, the Vespa Barchetta combines the romance and practicality of the iconic scooter with a package more to scale for today's urban sprawl. Like on a Vespa, Passengers sit in a way that encourages rather than forbids human contact, making the daily journey with your loved one a happy and enjoyable experience.

SNOWBONE BY NICK RAWCLIFFE

Fiat — Fri, 08 Aug 2008 09:30:00 GMT

It's a hybrid BMX that fits onto any existing snowboard. There's no seat and no bindings so the rider is not physically attached to the board. This means it 's easy to hop on and off it and you can do tricks that haven't been seen on snow before. It folds so it's easy to take to and from the snow. (....and you can use it with wheels on the bottom if there's no snow)

HERE ARE OUR JOURNEYS BY MATTHEW COLLINS

Fiat — Wed, 06 Aug 2008 10:37:00 GMT

Music is a companion to many people’s journeys. “Here are our journeys” records and tracks where you are and what you are listening to to allow you to share it with your friends. Music can create magical moments that change our perception of our surroundings and “Here are our journeys” uses relevant content from the internet to provide a representation of the journey.

STREETROWER BY SIMON TARRANT

Fiat — Thu, 31 Jul 2008 08:43:00 GMT

Rowing is known to be one of the best workouts for cardiovascular fitness, weight loss, full body strength and muscle tone. With the Streetrower you can get the same fantastic workout indoors... and OUTDOORS, ON THE MOVE! Using the same rowing technique as in a racing boat, streetrowing works your legs, back and arms with low impact on your joints. Exercising outdoors is not just more fun, it's also better for you and the planet than working out in an air conditioned gym.

THE BAND BEHIND THE NEW GRAND PUNTO TV ADVERTISMENT

Fiat — Mon, 28 Jul 2008 14:41:00 GMT

Quite a few of you have been asking who the band are that played the track in our new Grande Punto TV Ad, so we thought we'd share a bit of background info for you on the band.

Q. What is the band's name?

A. They're the called zZz

Q. Where are they from?

A. These 2 guys are from Amsterdam, Netherlands. Björn is in charge of drums & vocals and Daan is on the organ.

Q. Can I buy the music from the Grand Punto TV Ad?

A. Oh you can indeed - click here to buy and download this track and others from iTunes

Q. Can I see zZz play live?

A. If you get your skates on you can see them tomorrow night (29th) at Madame JoJo's in London

Q. How can I find out more about the band?

A. There's more information on the Dutch guys, plus lots of photos on their MySpace page

New Grande Punto TV advertisement is full of ups and downs.

Fiat — Thu, 17 Jul 2008 11:10:00 GMT

A Grande Punto bouncing on a trampoline is the highlight of a stunning new TV advert from Fiat Group Automobiles UK.

Shot at London’s Alexandra Palace, the £500,000 film shows a team of trampolinists – including former Great Britain team Olympian Kirsten Lawton – springing up towards the camera carrying message boards describing the Grande Punto.

And for a finale to the commercial, a full-size Grande Punto also bounces on to the trampoline, and performs rolls and pirouettes before coming to rest. Exactly how the film crew were able to capture this amazing stunt remains a secret, but John Quarrey, director of London-based Krow Communications, which dreamed up the advertisement, did reveal that the car was dropped from 20 metres on to the trampoline.

The scene perfectly captures the new Series 2 Grande Punto’s latest ‘Engineered To Entertain’ banner.

“If a car that can bounce off a trampoline isn’t both well made and entertaining, nothing is!” says John Quarrey. “We wanted a new, challenging advert for Grande Punto showing that the car is brilliantly made but also great fun.

“We also wanted to include important information about the features and finance, so people see there is substance and incentive behind the seductive shape.”

It took the cast one and a half days to rehearse and get the choreography right before filming started. The advert was directed by Michael Gracey alongside visual effects artist Pete Commins, who together have worked with Charlotte Church, Will Young, Natasha Bedingfield and Sugarbabes.”

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Fiat set Euro record for CO2 emissions

Fiat — Thu, 24 Apr 2008 11:22:00 GMT

Great news hot off the press - Fiat has recorded the lowest average CO2 emissions for all our vehicles sold in 2007. Impressive stuff, we’re sure you’ll agree!

This doesn’t just mean that we have set a new standard; it also means that we are now ahead of such names as Peugeot, Citroën, Renault, Ford, Toyota, Volkwagen, BMW… the list goes on.

Fiat prides itself on providing a great response to limiting the impact of transport on the environment, but how important is that when you’re considering buying a new car? Is your impact on the environment top of your checklist?

You can read the full article on Fiat's CO2 emissions European record here.

Grande Punto Sticker Lab

Fiat — Mon, 07 Apr 2008 15:45:00 GMT

We are proud to present the Grande Punto Sticker Lab, the digital laboratory where you can customise the Grande Punto with a design,
an idea or an image that reflects your personality. The lucky winner will have a day with the Fiat Team for a workshop and
a gold ingot worth 5,000 Euros. To enter the competition and read more about the runner-up prizes, visit http://www.stickerlab.fiatpunto.com/

‘Enter the Grande Punto Sticker Lab: turn your creativity into a project to be brought to life with the Fiat Team. We provide the Grande Punto. You provide your creativity. Express yourself.’