The Big Smile 28 August - 2 September

Join the happiest party in town

Welcome to The Big Smile - summer's coolest free party, right in the heart of London. Join us for six days of fun and Fiat 500s, from 28 August to 2 September. It's playtime!

Six days of smiles

It's not every day you get to climb inside a massive 500C, recline on giant seats and gaze up at a beautiful starry sky - right in the middle of London's bustling Oxford Street. So take a break from the hurly burly, and relax at The Big Smile for six days of fun. Meet the Fiat 500 family - our jaunty new soft-top 500C, the limited edition 500byDIESEL, and of course the Fiat 500 itself. Plus, enjoy loads more food, drink and entertainment. It's going to be a ball.

Where to find us
455-497 Oxford Street, London W1K 6DE (that's just up the road from Selfridges)

Open: 28 August - 2 September, from 10am to 8pm*
*Except 28 August (open midday) and 30 August (open 10.30am)
Nearest tube stations are Marble Arch and Bond Street. There are also 20 bus routes that pass nearby.

The site is fully wheelchair accessible.