New Grande Punto TV advertisement is full of ups and downs.

Posted on 17 July 2008 13:10 by Fiat 

A Grande Punto bouncing on a trampoline is the highlight of a stunning new TV advert from Fiat Group Automobiles UK.

Shot at London’s Alexandra Palace, the £500,000 film shows a team of trampolinists – including former Great Britain team Olympian Kirsten Lawton – springing up towards the camera carrying message boards describing the Grande Punto.

And for a finale to the commercial, a full-size Grande Punto also bounces on to the trampoline, and performs rolls and pirouettes before coming to rest. Exactly how the film crew were able to capture this amazing stunt remains a secret, but John Quarrey, director of London-based Krow Communications, which dreamed up the advertisement, did reveal that the car was dropped from 20 metres on to the trampoline.

The scene perfectly captures the new Series 2 Grande Punto’s latest ‘Engineered To Entertain’ banner.

“If a car that can bounce off a trampoline isn’t both well made and entertaining, nothing is!” says John Quarrey. “We wanted a new, challenging advert for Grande Punto showing that the car is brilliantly made but also great fun.

“We also wanted to include important information about the features and finance, so people see there is substance and incentive behind the seductive shape.”

It took the cast one and a half days to rehearse and get the choreography right before filming started. The advert was directed by Michael Gracey alongside visual effects artist Pete Commins, who together have worked with Charlotte Church, Will Young, Natasha Bedingfield and Sugarbabes.”

Format: mov
Duration: 00:40

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