FIAT 500

FIAT 500BYGUCCI TO MAKE SPECIAL APPEARANCE AT GOODWOOD FESTIVAL OF SPEED

Fiat Marketing — Thu, 30 Jun 2011 13:47:00 GMT

Fiat’s stylish new 500byGucci model, which was launched at an exclusive party in London on Monday (27 June), will make a special appearance at the Goodwood Festival of Speed this weekend.

The special edition of the iconic Fiat 500, which has been customised by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, will make its first public appearance at the world famous classic car festival in a themed display within the stunning country grounds of the Goodwood estate, near Chichester.

The Fiat 500byGucci will be situated at Goodwood’s Laundry Green from 1-3 July, as star attraction at the ChicNic – a contemporary and stylish summer picnic in breathtaking British surroundings.

The space will be transformed into a 500byGucci luxury retreat featuring immaculate rolling lawns, bridged by manicured gravel paths and framing a spectacular water feature. As croquet and boules are played on the lawn, guests will be able to relax with a luxury picnic and chilled glasses of bubbly under pristine white canopies.

For information on the Fiat 500byGucci, or to buy one, customers should visit www.fiat.co.uk/500bygucci.

Fiat 500 Bicolour is here!

Fiat Marketing — Fri, 18 Mar 2011 17:18:00 GMT

The new Fiat 500 Bicolour is here. Make your mark in two striking shades and experience double the fun for yourself. You can now create your own work of art by configuring your own. Check it out now at www.fiat.co.uk/500bicolour

Fiat 500 Loves London!

Fiat Marketing — Fri, 11 Mar 2011 14:22:00 GMT

To celebrate driving more for less with Fiat 500 TwinAir, we’ve set up a new Facebook page seeking out the coolest and most fun activities to do in London for £10 or less – your daily Congestion Charge saving when driving Fiat 500 TwinAir. We’re adding new places each week, why not check them out at www.facebook.com/fiat500uk

Get our 'Fiat 500 Loves' Facebook app and you’ll instantly be entered into our competition, with a chance to win fantastic prizes, like a spa day, concert experience or dinner in a Michelin Star restaurant. You can even check in to our suggested activities using Facebook places to share the love with your friends.

Why not share some of your own recommendations and see if they make the list!

500 by Gucci - Exclusive First Video

Fiat Marketing — Fri, 25 Feb 2011 15:06:00 GMT

In the year marking the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile.

See exclusive first video below.

View Video
Format: MOV
Duration: 00:45

500 by Gucci - A New Italian Design Icon is Born

Fiat Marketing — Fri, 25 Feb 2011 11:47:00 GMT

Gucci and Fiat are proud to unveil the Fiat 500 by Gucci, a special edition of the iconic Fiat 500 customised by Gucci's Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's most respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will be avaiable in the UK in summer 2011.

See exclusive first pictures below.

Smile! For the 500 Thousandth 500

Fiat — Tue, 04 May 2010 10:22:00 GMT

The five-hundred thousandth 500 has rolled off the line: a huge success dedicated to the people who longed for it, designed it, and perhaps even bought it, just like you. To celebrate, we are creating 500 Thousandth, an exclusive one-of-a-kind car, and we’re giving you a special chance to be part of it. All you need to do is show your face! Are you ready to show your face? You can now book one of the 1500 places available and send us your best happy photo. But hurry up, as places are limited!

Bookings for a place on the car will become available now. Click here and use the special application showing a plan view of the Fiat 500. A few minutes later, after registering, they can book one of the free spaces online by sending a photograph.
Seventy per cent of the places are reserved for Fiat 500 owners. Users can also attach a short text describing their relationship with the car, or a link either to a personal video on YouTube or to their personal Facebook page.

The showcar will be ready three weeks after the booking stage is concluded and will feature in forthcoming events and international motor shows. The Fiat 500 Thousandth will be the first ‘collective car’, a further confirmation of the spirit of the original model with potential customers being involved from the earliest stages of design.

Pink My Ride - Live!

Fiat — Thu, 21 Jan 2010 17:08:00 GMT

David Sheath (28) a former semi-professional footballer, is hoping to create history by becoming the first person to paint an entire car using nail varnish and earn himself a place in the Guinness Book Of World Records with the longest online advert ever.

The record attempt, which is to be streamed live on the internet, could take him a week to complete. David, who lives in London but is from Wales, will use over 200 pots of pink nail polish and a predicted 240,000 strokes in order to transform a white Fiat 500 to a Fiat 500 Pink.

David is currently single and will live in a South London studio, until the car is completed. He will communicate with the outside world using Twitter.

David says: “I wanted a challenge since I recently split up with my girlfriend and do something no one has ever done before. If you want to give me a helping hand and earn you place in the history books just register on the website for the chance to come and join me!”

Fiat 500 - Pink'D!

Fiat — Tue, 19 Jan 2010 15:39:00 GMT

Get ready to paint the town Pink!

Fiat are pleased to announce the arrival of the limited edition Fiat 500 that customers have been asking for ever since the popular city car was launched in 2008 – the 500 Pink has arrived.

The super-stylish supermini will be available when it goes on sale from today (19 January) – and customers will be able to order one exclusively online.

For more details on the Fiat 500 Pink or be one of the first to own it yourself visit: www.fiat.co.uk/500pink.

You decide what's in the Feelgood 50

Fiat — Mon, 14 Sep 2009 14:54:00 GMT

Fiat is streamlining the fantastic '500C Feelgood playlist' created earlier this year, in an official mobile partnership with Spotify, the music sharing application.

The playlist was generated by users adding more than 2,500 tracks (the equivalent of seven days of music). Now Fiat and Spotify are asking users to whittle down the list to create the Fiat 500C Feelgood 50 – the perfectly-sized playlist to enjoy on the move.

Nominate your favourite song from the Fiat 500C Feelgood playlist, and be in with the chance to win an Apple iPhone or premium Spotify subscription package.

For all the info, visit www.fiat.co.uk/feelgood50

Fiat launches 500C with Social Media Campaign

Fiat — Fri, 24 Jul 2009 09:53:00 GMT

To support the launch of the 500C, the convertible version of the famous 500 supermini, Fiat and Spotify, the music sharing application, have come together to create the world’s greatest collection of summer tunes. So, if you’re a Spotify user, enjoy the rest of your summer with the Fiat 500C Feelgood Playlist, the biggest collection of happy summer tunes since, well ever! Be part of it by adding your track to the list and you could have the chance to win a Premium Spotify subscription! Simply visit the 500C playlist page:

www.fiat.co.uk/500cplaylist

You can also 'tweet' your comments on the feel-good tunes that have been added to the 500C Playlist on the official 500C Playlist Twitter page - http://twitter.com/500cplaylist

Happy Birthday 500!

Fiat — Fri, 24 Jul 2009 09:47:00 GMT

On the 4th of July 2009 the whole world sang "Happy Birthday" to the 500, on its second birthday. A massive success and an opportunity for joy and happiness that involved thousands of people in an exceptional event that got everyone talking.Take a look at the video you might be there too. If you didn't join us in London, watch the video to see what you missed and make sure you are there next time!

http://www.youtube.com/fiatontheweb#play/uploads/4/GPpQcb0E0NQ

"Everyday Masterpieces" Open Up for Fiat 500C

Fiat — Fri, 24 Jul 2009 09:33:00 GMT

On the back of the exciting launch of the Fiat 500C, the new Fiat TV campaign features both the 500 and 500C. The TV advertising builds on the successful 500 launch campaign used last year based on ”Everyday Masterpieces” and features some of life’s most iconic everyday masterpieces, from books to radios, to scissors. This time there is a twist, as items open up in recognition of the Fiat 500C’s electric soft top.

View Video
Format: mpg
Duration: 0:29

CONGRATULATIONS TO THE WINNERS!

Fiat — Thu, 28 Feb 2008 11:21:00 GMT

Hundreds of people visited the British Airways London Eye between 24 January and 3 February to configure their own unique Fiat 500 in our special design competition. Top prize was the chance to win the designed car, and five runner-up prizes of a Champagne trip in one of the Eye’s flight capsules were also up for grabs.

Judging the competition proved a difficult task, but the winners have now been announced by London’s Design Museum.

Donna Loveday – head of exhibitions at the Design Museum – selected the winning artists’ stunning designs, which are shown below along with her expert opinion on each of the entries.

Congratulations to the six winners!

And don’t forget you too can design your dream Fiat 500 simply by visiting our unique online configurator.

The Fiat 500 winning design

Cars in a silver finish are currently very popular, but Duncan’s combination of the colour azure with the addition of a chequered flag on the roof turns this into a smart and sporty city car. A range of options are offered with consideration given to interior and exterior detail.

The Champagne Capsule winners

A near winner – green with the Italian flag stripe and black sun roof makes clear reference to Fiat’s Italian design heritage.

The colour yellow combined with a black chequered flag on the roof turns this into a bright and very funky car, for those drivers who want to opt for something a little unconventional.

A clever combination of blue with the Italian flag stripe creates a very attractive car.

The colour blue with the addition of a white stripe and the number 5 immediately gives the car strong sporting associations.

The subtle combination of black with a front stripe creates a very smart city car. A range of options are given, including automatic climate control.

Design your very own Fiat 500 at the London Eye

Fiat — Tue, 29 Jan 2008 10:12:00 GMT

There are still five Fiat 500s waiting for you at the British Airways London Eye: one travelling around the London Eye in its own private capsule, and four positioned around the site. You can touch and experience them and also configure your own Fiat 500 with the chance to win one!

There’s something in the air…

Fiat — Tue, 22 Jan 2008 11:22:00 GMT

It’s the morning after the night before, and what a night it was. Oh, yes - last night was London’s turn to welcome the stunning Fiat 500,.Thousands of people turned up to the glamorous event to be entertained by Mika, The Feeling and a host of Virgin Radio DJs.
But, of course, the real star of the show was the Fiat 500! It took to the sky in a London Eye capsule at 8pm – exactly 500 hours into 2008