FIAT 500

Pink My Ride - Live!

Fiat — Thu, 21 Jan 2010 17:08:00 GMT

David Sheath (28) a former semi-professional footballer, is hoping to create history by becoming the first person to paint an entire car using nail varnish and earn himself a place in the Guinness Book Of World Records with the longest online advert ever.

The record attempt, which is to be streamed live on the internet, could take him a week to complete. David, who lives in London but is from Wales, will use over 200 pots of pink nail polish and a predicted 240,000 strokes in order to transform a white Fiat 500 to a Fiat 500 Pink.

David is currently single and will live in a South London studio, until the car is completed. He will communicate with the outside world using Twitter.

David says: “I wanted a challenge since I recently split up with my girlfriend and do something no one has ever done before. If you want to give me a helping hand and earn you place in the history books just register on the website for the chance to come and join me!”

Fiat 500 - Pink'D!

Fiat — Tue, 19 Jan 2010 15:39:00 GMT

Get ready to paint the town Pink!

Fiat are pleased to announce the arrival of the limited edition Fiat 500 that customers have been asking for ever since the popular city car was launched in 2008 – the 500 Pink has arrived.

The super-stylish supermini will be available when it goes on sale from today (19 January) – and customers will be able to order one exclusively online.

For more details on the Fiat 500 Pink or be one of the first to own it yourself visit: www.fiat.co.uk/500pink.

You decide what's in the Feelgood 50

Fiat — Mon, 14 Sep 2009 14:54:00 GMT

Fiat is streamlining the fantastic '500C Feelgood playlist' created earlier this year, in an official mobile partnership with Spotify, the music sharing application.

The playlist was generated by users adding more than 2,500 tracks (the equivalent of seven days of music). Now Fiat and Spotify are asking users to whittle down the list to create the Fiat 500C Feelgood 50 – the perfectly-sized playlist to enjoy on the move.

Nominate your favourite song from the Fiat 500C Feelgood playlist, and be in with the chance to win an Apple iPhone or premium Spotify subscription package.

For all the info, visit www.fiat.co.uk/feelgood50

Fiat launches 500C with Social Media Campaign

Fiat — Fri, 24 Jul 2009 09:53:00 GMT

To support the launch of the 500C, the convertible version of the famous 500 supermini, Fiat and Spotify, the music sharing application, have come together to create the world’s greatest collection of summer tunes. So, if you’re a Spotify user, enjoy the rest of your summer with the Fiat 500C Feelgood Playlist, the biggest collection of happy summer tunes since, well ever! Be part of it by adding your track to the list and you could have the chance to win a Premium Spotify subscription! Simply visit the 500C playlist page:

www.fiat.co.uk/500cplaylist

You can also 'tweet' your comments on the feel-good tunes that have been added to the 500C Playlist on the official 500C Playlist Twitter page - http://twitter.com/500cplaylist

Happy Birthday 500!

Fiat — Fri, 24 Jul 2009 09:47:00 GMT

On the 4th of July 2009 the whole world sang "Happy Birthday" to the 500, on its second birthday. A massive success and an opportunity for joy and happiness that involved thousands of people in an exceptional event that got everyone talking.Take a look at the video you might be there too. If you didn't join us in London, watch the video to see what you missed and make sure you are there next time!

http://www.youtube.com/fiatontheweb#play/uploads/4/GPpQcb0E0NQ

"Everyday Masterpieces" Open Up for Fiat 500C

Fiat — Fri, 24 Jul 2009 09:33:00 GMT

On the back of the exciting launch of the Fiat 500C, the new Fiat TV campaign features both the 500 and 500C. The TV advertising builds on the successful 500 launch campaign used last year based on ”Everyday Masterpieces” and features some of life’s most iconic everyday masterpieces, from books to radios, to scissors. This time there is a twist, as items open up in recognition of the Fiat 500C’s electric soft top.

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CONGRATULATIONS TO THE WINNERS!

Fiat — Thu, 28 Feb 2008 11:21:00 GMT

Hundreds of people visited the British Airways London Eye between 24 January and 3 February to configure their own unique Fiat 500 in our special design competition. Top prize was the chance to win the designed car, and five runner-up prizes of a Champagne trip in one of the Eye’s flight capsules were also up for grabs.

Judging the competition proved a difficult task, but the winners have now been announced by London’s Design Museum.

Donna Loveday – head of exhibitions at the Design Museum – selected the winning artists’ stunning designs, which are shown below along with her expert opinion on each of the entries.

Congratulations to the six winners!

And don’t forget you too can design your dream Fiat 500 simply by visiting our unique online configurator.

The Fiat 500 winning design

Cars in a silver finish are currently very popular, but Duncan’s combination of the colour azure with the addition of a chequered flag on the roof turns this into a smart and sporty city car. A range of options are offered with consideration given to interior and exterior detail.

The Champagne Capsule winners

A near winner – green with the Italian flag stripe and black sun roof makes clear reference to Fiat’s Italian design heritage.

The colour yellow combined with a black chequered flag on the roof turns this into a bright and very funky car, for those drivers who want to opt for something a little unconventional.

A clever combination of blue with the Italian flag stripe creates a very attractive car.

The colour blue with the addition of a white stripe and the number 5 immediately gives the car strong sporting associations.

The subtle combination of black with a front stripe creates a very smart city car. A range of options are given, including automatic climate control.

Fiat 500 Launch event

Fiat — Fri, 08 Feb 2008 10:33:00 GMT

For those who weren’t lucky enough to participate in person at the live event, here’s a video that gives you a glimpse of how wonderful the atmosphere was when the stunning Fiat 500 was unveiled to the UK public!

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Duration: 02:12

Design your very own Fiat 500 at the London Eye

Fiat — Tue, 29 Jan 2008 10:12:00 GMT

There are still five Fiat 500s waiting for you at the British Airways London Eye: one travelling around the London Eye in its own private capsule, and four positioned around the site. You can touch and experience them and also configure your own Fiat 500 with the chance to win one!

THE FIAT 500 IN THE UK

Fiat — Fri, 25 Jan 2008 12:57:00 GMT

Check out how beautiful the Fiat 500 looks on the streets of the UK.

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Duration: 01:04

FIAT 500: INTRODUCING AN EVERYDAY MASTERPIECE

Fiat — Wed, 23 Jan 2008 12:35:00 GMT

Every day we use dozens of tiny objects – from Post-it notes to Band-Aids to erasers – that work so well we pay them little attention.

Although modest in size and price, some of these objects are true masterpieces of the art of design and we simply couldn’t do without them.

The Fiat 500 is definitely an Everyday Masterpiece.

And here is the TV ad that best represents our own ‘Everyday Masterpiece’.

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Duration: 00:41

There’s something in the air…

Fiat — Tue, 22 Jan 2008 11:22:00 GMT

It’s the morning after the night before, and what a night it was. Oh, yes - last night was London’s turn to welcome the stunning Fiat 500,.Thousands of people turned up to the glamorous event to be entertained by Mika, The Feeling and a host of Virgin Radio DJs.
But, of course, the real star of the show was the Fiat 500! It took to the sky in a London Eye capsule at 8pm – exactly 500 hours into 2008

THE WAIT IS NEARLY OVER

Fiat — Mon, 21 Jan 2008 17:02:00 GMT

It’s party time! We’re very excited because tonight at 8pm the Fiat 500 is going to be unveiled at a VERY glamorous event at the London Eye. So far we know that the fabulous Mika will be performing, and that there should be some pretty good surprises in store too.

Everyone’s welcome, so come and get the first look at the Fiat 500. Careful what you get up to, though, because we’ll be putting up post-party pictures in the next few days. If you can’t make it to London tonight, don’t stress – there’ll be plenty of Fiat 500 festivities at dealer events, so keep your eyes peeled. Anyway, enough talking… We’d better start getting ready!

Tracey Emin’s Fiat500 Collectors

Fiat — Wed, 05 Dec 2007 10:08:00 GMT

PHILLIPS DE PURY ART AUCTION

Fiat — Wed, 28 Nov 2007 15:16:00 GMT

Oh yes, the first of four new Fiat 500 cars, illustrated by Tracey Emin, went under the hammer for $85,000 (£45,000) during the Contemporary Art Auction at the Phillips de Pury & Company saleroom in London. The identity of the buyer has not been released, but it is known that she comes from Switzerland.

Proceeds from the sale went to the artist’s chosen charity, PEAS, which is raising funds for a school library in Uganda. The three other 500s with Emin designs will also be offered at auction, one before the end of the year and two in 2008.

Fancy owning one yourself? Join in the next time an Emin artwork goes under the hammer!

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