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Posted on 20 August 2009 16:51 by Fiat
A giant Fiat 500C – five times the normal size – is coming to the UK as part of a Europe-wide tour to promote the popular new convertible. The 5:1 scale model of the car has appeared before on Fiat’s International motor show stands around the world, but this latest version simulates the ‘open-top’ style of the 500C with a spectacular projection of the sky on to the inner lining of the car’s roof.
It’s coming to the centre of London for an event entitled 'The Big Smile', from 28 August until 2 September, and will be situated at a special venue called Parklife, on Oxford Street – one of the busiest shopping streets in the world.
The showcase will generate awareness of the new Fiat 500C and is designed to make people smile when they see it – much like the effect created when driving the real car. The summer mood of The Big Smile event will be enhanced by bright internal hoardings recreating park scenes, deckchairs and plants, while roaming entertainers, free competitions to win the loan of a Fiat 500, stilt walkers and snack stalls will provide fun and refreshment.
Examples of the Fiat 500, 500C and 500byDiesel will also be on display.
The Big Smile will be open at the following times:
28 August - 12pm - 8pm29 August - 10am - 8pm30 August - 10:30am - 8pm31 August - 10am - 8pm1 September - 10am - 8pm2 September - 10am - 8pm
For more details see: www.fiat.co.uk/bigsmile
Images from the Paris event:
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